Building a web site today requires more than just an idea for a design. It is important to consider many different aspects and must incorporate the marketing plan in the web design.
There are many on-page marketing optimization components that must be considered and planned, that can really separate good web design from poor web design. When planning a web design, consider how your product or service will be marketed through the web site. Incorporate the marketing techniques such as the USP (Unique Selling Proposition) and CTA (Call To Action).
When the web design is in development, it may be costly or too late to change page flow, page design or proper content flow. Quite often, a physical blue-print can help visualize how all the marketing can be implemented and assist in monitoring and tweaking to improve conversion.
Be sure to plan how conversion and other metrics will be monitored and evaluated to determine the effectiviness of the web page design. Web design service providers should provide a questionnaire or interview prior to beginning development. Service providers that immediately move to provide a design mock up to wow you with their web design skills might only be good to provide a web design template. From there, the web pages will need to be re-worked and sometimes re-vamped to incorporate the marketing plan. This is often a messy method of web design and can be very frustrating. Especially if the web pages have already been submitted to search engine directories because it could mean the initial ranking scores will be very low.
Before ANY marketing begins that will cause your web pages to be crawled, a proper SEO analysis and optimization be implemented. Keep the site from being poorly ranked or give a bad first impression to visitors. Every business relies on a good web design, more important a well planned web design including marketing and conversion metrics.
Contact TAPNET SEO Services to get a FREE SEO Evaluation and Search Engine Optimization.
Saturday, July 11, 2009
Friday, June 12, 2009
Search Engine Optimization VERSUS Pay Per Click
Investing hard earned money into online advertising is a great way to increase web traffic and sales. Investing into search engine optimization is also a great way to achieve top 10 in major search engines.
To reach top 10 in major search engines requires a great deal of time and effort. The process of doing this can be very expensive. Even when you reach top 10, it does NOT guarantee web traffic. It merely presents the potential that a web surfer will see the site title and description.
If one is to spend several thousand dollars to reach top 10 and only find out that there is not enough traffic to support the investment, one feels cheated. After all, organic web traffic does rely on search behavior. There is also a pattern that a web surfer clicking on an organic listing has little to no intention of purchasing. While, when clicking on a pay per click text ads, since ads are increasingly obvious, this tends to indicate that a buyer is present.
There is a waiting time to reach Top 10. This could be months or even more than a year. Even long tail keywords are not always productive or quick to reach top 10. One must evaluate the benefit for having Top 10 versus Pay Per Click ads. Pay Per Clicks Text Ads targeted by keyword almost always bring a relevant visitor and with purchase intent.
Purchase Intent is so critical and using organic search results does NOT normally attract buyers.
While chasing Top 10, major search engines have now become notorious for altering algorithms that sort search results. This means, the effort and investment to reach and stay on Top 10 is becoming increasingly more expensive. Hiring an advertising agency to perform SEO is also becoming more expensive due to this constantly moving target.
Pay Per Click Advertising is becoming more popular due to these challenges. Why wait 6 months for traffic when you can have immediate web visitors by purchasing a Top 10 Placement along side search results or through the content networks.
Using smaller ad networks typically produces an equal result as larger networks and gives instant web traffic. If it takes 25 visitors to convert on a smaller networks then at $.05/click is only $0.50/sale. This is a very small price to pay for a conversion. While on a larger network, it could cost $5/click and in this scenario is $50/sale.
Low Minimum Bids! To reach top 10 in major search engines requires a great deal of time and effort. The process of doing this can be very expensive. Even when you reach top 10, it does NOT guarantee web traffic. It merely presents the potential that a web surfer will see the site title and description.
If one is to spend several thousand dollars to reach top 10 and only find out that there is not enough traffic to support the investment, one feels cheated. After all, organic web traffic does rely on search behavior. There is also a pattern that a web surfer clicking on an organic listing has little to no intention of purchasing. While, when clicking on a pay per click text ads, since ads are increasingly obvious, this tends to indicate that a buyer is present.
There is a waiting time to reach Top 10. This could be months or even more than a year. Even long tail keywords are not always productive or quick to reach top 10. One must evaluate the benefit for having Top 10 versus Pay Per Click ads. Pay Per Clicks Text Ads targeted by keyword almost always bring a relevant visitor and with purchase intent.
Purchase Intent is so critical and using organic search results does NOT normally attract buyers.
While chasing Top 10, major search engines have now become notorious for altering algorithms that sort search results. This means, the effort and investment to reach and stay on Top 10 is becoming increasingly more expensive. Hiring an advertising agency to perform SEO is also becoming more expensive due to this constantly moving target.
Pay Per Click Advertising is becoming more popular due to these challenges. Why wait 6 months for traffic when you can have immediate web visitors by purchasing a Top 10 Placement along side search results or through the content networks.
Using smaller ad networks typically produces an equal result as larger networks and gives instant web traffic. If it takes 25 visitors to convert on a smaller networks then at $.05/click is only $0.50/sale. This is a very small price to pay for a conversion. While on a larger network, it could cost $5/click and in this scenario is $50/sale.
Starting At $0.03 Per Click
$5 Sign Up Promo Code "5BUCKS"
Get $5 In Free Ad Credits!
Get $5 In Free Ad Credits!
Monday, May 11, 2009
Online Advertising Has (not) Reached Its Peak
In 1920 majority of shareholders sold their stake in Ford because they insisted the auto industry had reached its peak. Maybe they were right in light of the events with the Big 3 recently.
Many are saying that Online Advertising has reached its peak already.
Major trends follow the S-curve where it takes 50% of the time to reach 10% of the market and the same amount of time to reach 90%.
With that logic, online advertising is now at 8-9% of all marketing budgets. It would be a strong indicator then in the next 10-12 years it will be 90%.
We are about to witness a major shift and transfer of wealth. Which side will you be on?
Try Online Advertising with FreeKii.com, receive $5 Ad Credit With Account Activation.
Many are saying that Online Advertising has reached its peak already.
Major trends follow the S-curve where it takes 50% of the time to reach 10% of the market and the same amount of time to reach 90%.
With that logic, online advertising is now at 8-9% of all marketing budgets. It would be a strong indicator then in the next 10-12 years it will be 90%.
We are about to witness a major shift and transfer of wealth. Which side will you be on?
Try Online Advertising with FreeKii.com, receive $5 Ad Credit With Account Activation.
Low Minimum Bids!
Starting $0.03 Per Click
Starting $0.03 Per Click
$5 Sign Up Promo Code "5BUCKS"
Get $5 In Free Ad Credits!
Get $5 In Free Ad Credits!
Friday, May 8, 2009
Objective Of Marketing
When compared to traditional advertising it becomes obvious the objective of marketing.
Marketing is not what generates a sale or closes the sale. Marketing in any business is to attract a potential customer.
It is the responsibility of the business, be it bricks and mortar or online to close and complete the sale.
So the question is, will advertising decline? Well to answer that question then simply ask yourself, does your business still need a flow of potential customers?
If there is a replacement for advertising, online or offline, then maybe.
Sure businesses have tighter budgets now, but should they increase their potential customer flow or let it dwindle in times of recession?
Simple answer, never let the customer flows dwindle. Cutting costs and expenses is important when revenue drops, but cutting expenses will not cause revenues to increase. Only increasing customer flow or web traffic will.
Cost per click and Cost Per Action Online Advertising is a wiser investment now more than ever as businesses begin to measure the quality of marketing efforts and the ROI.
Try Online Advertising with FreeKii.com, receive $5 Ad Credit With Account Activation.
Marketing is not what generates a sale or closes the sale. Marketing in any business is to attract a potential customer.
It is the responsibility of the business, be it bricks and mortar or online to close and complete the sale.
So the question is, will advertising decline? Well to answer that question then simply ask yourself, does your business still need a flow of potential customers?
If there is a replacement for advertising, online or offline, then maybe.
Sure businesses have tighter budgets now, but should they increase their potential customer flow or let it dwindle in times of recession?
Simple answer, never let the customer flows dwindle. Cutting costs and expenses is important when revenue drops, but cutting expenses will not cause revenues to increase. Only increasing customer flow or web traffic will.
Cost per click and Cost Per Action Online Advertising is a wiser investment now more than ever as businesses begin to measure the quality of marketing efforts and the ROI.
Try Online Advertising with FreeKii.com, receive $5 Ad Credit With Account Activation.
Low Minimum Bids!
Starting $0.03 Per Click
Starting $0.03 Per Click
$5 Sign Up Promo Code "5BUCKS"
Get $5 In Free Ad Credits!
Get $5 In Free Ad Credits!
Monday, January 26, 2009
Developing Global Marketing Strategy
In today's market, "going global" means tailoring your marketing so that is attracts buyers from all over the world. Because there are many cultural differences amongst countries, marketing programs should be made so that they fit the needs of each specific country.
Well, that's one argument for what global marketing strategy should do.
Another argument states that the same marketing strategies work for all countries. In other words, marketing has such standard methods, that the same strategy can be transferred from country to country without making any changes. Using the same strategies world wide keeps cost down, but here's another thing that keeps cost down—inexpensive advertising with pay per click text ads. Whether marketing strategy remains the same or not, all businesses should use a variety of the ad networks.
Multiple ad networks allow business owners to find cheaper clicks. Everyone in the world knows how to read and click on an ad. Business owners have a lot to gain by finding cheaper clicks and using various ad networks. Cheaper clicks mean less money spent on advertising. In the end, that leads to a greater profit.
This is the global information age. The markets are turbulent, and increasing political and economic unrest make using old methods of marketing very risky. There is a different pace to today's market, and no one knows what it will look like a month or even a day from now. To stay ahead of the fluctuations in the market, it's a good idea to stay on top of what's going in pay per click advertising. In today's economy, it is one of the cheapest and fastest forms of advertising available. Every business should take advantage of the variety of ad networks out there. There are a lot of different ways of approaching global marketing strategy, but the thing most companies look at is the bottom line, or the profit. Cheaper advertising can benefit any bottom line especially when it comes to global marketing strategy.
Well, that's one argument for what global marketing strategy should do.
Another argument states that the same marketing strategies work for all countries. In other words, marketing has such standard methods, that the same strategy can be transferred from country to country without making any changes. Using the same strategies world wide keeps cost down, but here's another thing that keeps cost down—inexpensive advertising with pay per click text ads. Whether marketing strategy remains the same or not, all businesses should use a variety of the ad networks.
Multiple ad networks allow business owners to find cheaper clicks. Everyone in the world knows how to read and click on an ad. Business owners have a lot to gain by finding cheaper clicks and using various ad networks. Cheaper clicks mean less money spent on advertising. In the end, that leads to a greater profit.
This is the global information age. The markets are turbulent, and increasing political and economic unrest make using old methods of marketing very risky. There is a different pace to today's market, and no one knows what it will look like a month or even a day from now. To stay ahead of the fluctuations in the market, it's a good idea to stay on top of what's going in pay per click advertising. In today's economy, it is one of the cheapest and fastest forms of advertising available. Every business should take advantage of the variety of ad networks out there. There are a lot of different ways of approaching global marketing strategy, but the thing most companies look at is the bottom line, or the profit. Cheaper advertising can benefit any bottom line especially when it comes to global marketing strategy.
Low Minimum Bids!
Starting $0.03 Per Click
Starting $0.03 Per Click
$5 Sign Up Promo Code "5BUCKS"
Get $5 In Free Ad Credits!
Get $5 In Free Ad Credits!
Friday, January 23, 2009
How to Write Effective Text Ads
The key to writing effective text ads is to keep one thing in mind: It is absolutely necessary to grab the reader's attention. There are about 25 characters for a title, 70 characters for the advertisement, and about 35 characters for displaying the URL. In a small amount of white space, you must create a text ad that captivates readers so much that they feel they need to know more about your service or product. You must also convince your readers that your website is the best website for buying or learning about what they want.
Effective text-ad writing takes research. You cannot even begin to write before you research. Find out how competitive chosen keywords are. If the budget is low, try keywords that are less competitive. There are many keyword tools online.
Research the ads of your competitors. See what they are doing right, and see what's going wrong. Do not copy competitors ads, but you will learn a great deal from them.
When writing the ad, consider using search term in the advertisement a couple of times. Lure potential customers to your website by giving away things for free like ebooks or informative reports. Buzz words like "only," "best," "guarantee," "exclusive," and "affordable" are effective in getting the reader's attention.
Play on reader's curiosity by trying out words like "secrets" and "hidden." Create several different ads for a given product or service. That will get ads the most clicks. Emphasize how products or services can benefit the customer. Main objective is to persuade readers that you are trying to help them. Do not just be another salesman.
Lastly, remember this: There are three things people always want to save. Those are time, energy and money. If the wording can tap just one of those needs, it will strike emotion in your readers and motivate them to find out more about your product or service. Get readers to care about what you have to offer and you are on your way to a sale.
Low Minimum Bids!
Starting $0.03 Per Click
Effective text-ad writing takes research. You cannot even begin to write before you research. Find out how competitive chosen keywords are. If the budget is low, try keywords that are less competitive. There are many keyword tools online.
Research the ads of your competitors. See what they are doing right, and see what's going wrong. Do not copy competitors ads, but you will learn a great deal from them.
When writing the ad, consider using search term in the advertisement a couple of times. Lure potential customers to your website by giving away things for free like ebooks or informative reports. Buzz words like "only," "best," "guarantee," "exclusive," and "affordable" are effective in getting the reader's attention.
Play on reader's curiosity by trying out words like "secrets" and "hidden." Create several different ads for a given product or service. That will get ads the most clicks. Emphasize how products or services can benefit the customer. Main objective is to persuade readers that you are trying to help them. Do not just be another salesman.
Lastly, remember this: There are three things people always want to save. Those are time, energy and money. If the wording can tap just one of those needs, it will strike emotion in your readers and motivate them to find out more about your product or service. Get readers to care about what you have to offer and you are on your way to a sale.
Low Minimum Bids!
Starting $0.03 Per Click
$5 Sign Up Promo Code "5BUCKS"
Get $5 In Free Ad Credits!
Get $5 In Free Ad Credits!
Thursday, January 22, 2009
How Pay Per Click Advertising Can Drive Traffic to Your Website
Pay per click advertising can be a very effective way to generate targeted website traffic. However, paying for traffic only makes sense if you are trying to collect leads or if you have a service or product you want to sell from a website. Pay per click advertising is one of the fastest ways to get targeted traffic, leads, and sales.
There are three main pay per click advertising networks. They are Google Adwords, Microsoft Adcenter and Yahoo Search Marketing. While Google Adwords is one of the most well known networks, the other two are still very effective.
If you've never tried pay per click advertising before, you can search for specials. For instance, Google Adwords has been known to give new customers a $250.00 advertising credit and sometimes Yahoo Search will offer its customers $25.00 in free advertising credits.
It is a good idea to use free credits to experiment and see if pay per click advertising is right for your business. It is very common for a marketer to spend their entire savings on pay per click advertising without even knowing it. Ads can often receive thousands of clicks or more in a single day, and if the pay per click spending account is not monitored closely, it will cost a marketer a fortune.
However, if done right, pay per click advertising can be very profitable. Here are a few pointers to help your campaigns generate nice revenue. Remember that making money online is very similar to making money offline. You often have to spend money on advertising to make money. Expect to spend about $0.20-$0.60 in advertising for every dollar of profit.
Landing pages, squeeze pages, and sales pages also play a major role in how much profit a pay per click advertising campaign will generate. Often, potential customers are turned off if they are led to a sales page after clicking on your advertisement. Creating a landing page, a page placed just before the sales page, that gives your traffic helpful information about your website's given topic should help you to see more sales.
A squeeze page is a page that asks customers to give you their email address in exchange for more information in the form of an ebook or report. A squeeze page helps you to build a list of email addresses. If people do not buy from you the first time, you can continue to email them more free information in hopes that they will buy from you in the future.
Also, your pay per click advertising campaign will go well if you are good at researching keywords. Google Adwords has a keyword tool that will help you see how often users search for particular keywords. If researching is not something you are good at, you can outsource your keyword research. Many people in the forums at digitalpoint.com are willing to thoroughly research competitive and profitable keywords for your niche at minimal cost.
With pay per click advertising, you have to toe the line between promotion and information. Usually, a person clicks a pay per click ad with the intention of gaining more information, not of being sold. If you can give potential customers the information they want and convince them that you have a product they need, your pay per click advertising campaign should be very successful.
There are three main pay per click advertising networks. They are Google Adwords, Microsoft Adcenter and Yahoo Search Marketing. While Google Adwords is one of the most well known networks, the other two are still very effective.
If you've never tried pay per click advertising before, you can search for specials. For instance, Google Adwords has been known to give new customers a $250.00 advertising credit and sometimes Yahoo Search will offer its customers $25.00 in free advertising credits.
It is a good idea to use free credits to experiment and see if pay per click advertising is right for your business. It is very common for a marketer to spend their entire savings on pay per click advertising without even knowing it. Ads can often receive thousands of clicks or more in a single day, and if the pay per click spending account is not monitored closely, it will cost a marketer a fortune.
However, if done right, pay per click advertising can be very profitable. Here are a few pointers to help your campaigns generate nice revenue. Remember that making money online is very similar to making money offline. You often have to spend money on advertising to make money. Expect to spend about $0.20-$0.60 in advertising for every dollar of profit.
Landing pages, squeeze pages, and sales pages also play a major role in how much profit a pay per click advertising campaign will generate. Often, potential customers are turned off if they are led to a sales page after clicking on your advertisement. Creating a landing page, a page placed just before the sales page, that gives your traffic helpful information about your website's given topic should help you to see more sales.
A squeeze page is a page that asks customers to give you their email address in exchange for more information in the form of an ebook or report. A squeeze page helps you to build a list of email addresses. If people do not buy from you the first time, you can continue to email them more free information in hopes that they will buy from you in the future.
Also, your pay per click advertising campaign will go well if you are good at researching keywords. Google Adwords has a keyword tool that will help you see how often users search for particular keywords. If researching is not something you are good at, you can outsource your keyword research. Many people in the forums at digitalpoint.com are willing to thoroughly research competitive and profitable keywords for your niche at minimal cost.
With pay per click advertising, you have to toe the line between promotion and information. Usually, a person clicks a pay per click ad with the intention of gaining more information, not of being sold. If you can give potential customers the information they want and convince them that you have a product they need, your pay per click advertising campaign should be very successful.
Low Minimum Bids!
Starting $0.03 Per Click
Starting $0.03 Per Click
$5 Sign Up Promo Code "5BUCKS"
Get $5 In Free Ad Credits!
Get $5 In Free Ad Credits!
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